Jeff Schwartz: At Go Lime, we believe that profitability and social responsibility are not mutually exclusive—they are complementary pillars of a successful business. By prioritizing fair pricing, transparency, and customer empowerment, we have built a business model that delivers exceptional value while promoting long-term sustainability.

Our innovative direct-to-consumer approach doesn’t just save Ontario homeowners over $1 billion annually—it also challenges the traditional practices of an industry that prioritized profit over people for far too long. By offering choice and reducing unnecessary costs, we ensure that families can access affordable home comfort solutions without compromising quality or service.

Moreover, our commitment to sustainability extends beyond financial savings. By leveraging technology to streamline processes and reduce inefficiencies, we’re minimizing waste and creating a greener future for the communities we serve. At Go Lime, success is measured not only by profitability but also by the positive impact we create for our customers and the environment.

What role does philanthropy or community involvement play in your company’s mission, and why is it important to you as a leader?

Jeff Schwartz: For Go Lime, integrating philanthropy and community involvement isn’t just a feel-good strategy—it’s a reflection of our core values. As a company committed to delivering transparency, value, and trust, we recognize the importance of reinvesting in the people and communities who make our success possible.

As a leader, I firmly believe that businesses thrive when they contribute to the well-being of the communities they serve. By making philanthropy and community engagement an integral part of Go Lime’s mission, we’re not only enhancing our brand but also creating lasting change that resonates far beyond our customer base.

One example would be our Team Volunteer Days: We encourage Go Lime employees to engage with their communities through volunteer initiatives such as supporting food banks, building homes, or participating in environmental clean-ups.

How do you ensure that purpose-driven initiatives resonate with both your employees and your customers?

Jeff Schwartz: Ensuring that purpose-driven initiatives resonate with both our employees and customers requires alignment, authenticity, and consistent communication.

Align Purpose with Core Values – We make it Part of the Culture: Purpose-driven initiatives are always woven into the fabric of Go Lime’s mission, reflecting our values of transparency, trust, and customer-first innovation. When employees and customers see that these initiatives align with our business goals, they truly understand these are not just words but a true pledge of how we operate.

Focus on Shared Goals: By tackling issues that matter to both employees and customers—like sustainability, affordability, and community well-being—Go Lime creates a shared sense of purpose.

Act with Authenticity – Walk the Talk: Purpose-driven initiatives need to be authentic and backed by meaningful action. For example, if we champion affordability for customers, we must also ensure our pricing and service models reflect this commitment. This is what we preach every day inside and outside of the company and is CORE to our DNA here at Go Lime.

Purpose-driven initiatives that resonate are those that make employees feel proud to work at Go Lime and make customers feel good about choosing us. By aligning these efforts with our mission, acting authentically, and fostering engagement, we’re building a community where everyone—employees, customers, and stakeholders—can share in the impact of our success.

What advice would you give to other leaders looking to embed purpose and impact into their organizations?

Jeff Schwartz: Embedding purpose and impact into an organization is transformative, but it requires intentional effort and genuine commitment. I have always believed it starts with being genuine and authentic in what you believe – so it starts and ends with Authenticity.

Define Your “Why”: Purpose must stem from your organization’s core mission and values. Ask yourself, “What do we stand for beyond profits?” Purpose-driven initiatives are most effective when they align with what your company genuinely believes in and excels at.

Walk the Talk: Actions speak louder than words. Customers and employees are quick to recognize inauthenticity, so ensure that your purpose aligns with daily operations and decision-making processes.

If you look at our website at www.golime.com it’s a constant evolution but one thing is always certain — we are always going to show up to deliver TRUST, Customer Centricity and a true passion on being things better in our industry! That’s how you have to embed purpose with true evangelical belief at the core!